The softest, most durable, easiest to clean carpet on the planet.

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Extraordinarily Clean

SmartStrand Forever Clean offers spill and soil protection and permanent stain resistance.

Exceptionally Durable

Exceptional durability preserves the style, beauty and appearance of your carpet.

Environmentally Friendly

Carpet fiber is made in part from renewable plant-based ingredients.

Carpet That Makes Wild Look Mild.

SmartStrand offers permanent stain resistance, spill and soil protection, exceptional durability, and superior softness. When it comes to exceptional living, SmartStrand carpet reigns supreme and is the only carpet that even a two-ton rhino can appreciate.

Rhino Tested | Rhino Approved

Carpet strong enough for all walks of life.

Featured Technology

All Pets. All Accidents. All the Time.

We are committed to creating innovative products that make life easier-for you and your pets. That’s why we offer soft surface flooring that is back by our All Pet^® Protection & Warranty.